MAMA TEAV’S HOT GARLIC
CHALLENGE: Mama Teav’s Hot Garlic is a Cambodian-American chili oil made with crispy garlic, sweet onion, and rich umami. Mama Teav had her recipe ready and customers begging for more. She just needed a brand identity to match her fiery, loving personality and a bold voice to talk her smack.
SOLUTION: I wrote copy for the launch of Mama Teav’s Hot Garlic including: the jar label, website, ads, and brand guidelines. The goal: introduce the world to a mama who’s not to be messed with.
DESIGN: Andy An // PHOTOGRAPHY: Garnish Studios
FORMAT: Brand Identity, Product Packaging, Web, Print
Ads, lots of ads
In this mama’s kitchen, meals are never boring.
Website
Introducing the world to Mama Teav’s Hot Garlic, and all the things that make it so damn good.
LIVE SITE: mamateavs.com
Writing guidelines
Establishing core brand pillars, copy applications, and tips on writing copy that aligns with the Mama Teav’s voice.
