PAYPAL

CHALLENGE: For small business owners, the world of payments is too complex, overly tedious, and full of fraudulent risk. That’s where PayPal comes in.

SOLUTION: Our creative team partnered with PayPal’s activation department to concept, iterate, and create a variety of digital assets. The goal: convey the simplicity, trust, and security of PayPal.

MY ROLE: As lead writer, I collaborated with marketing managers, product teams, engineers, data ops, and designers to create emails, landing pages, and user-interface content for new PayPal merchants.

In May 2021, our creative team helped deliver a projected revenue of over 530% of the Q2 target for PayPal’s activation team.

AGENCY: Monks // DESIGN: Aaron Morton, Andrew Kreick // FORMAT: Email, Web

Onboarding

This is the first email merchants receive when they sign up for PayPal. The original onboarding email was copy-heavy and failed to communicate clear next steps for setup.

I partnered with PayPal’s activation department, developers, and product to create a new onboarding email focusing on three simple steps. Our new email also dynamically displays each action item required for merchants to successfully onboard onto the PayPal platform.

RESULTS: Our new onboarding email saw an increase from 20% to 45% open rate with a strong 31% click-through-rate for account completion.

‘Tap to Pay’ - US Launch

I wrote email copy for the US launch of Tap to Pay, a new PayPal solution that allows merchants to take contactless payments using just their phone. Our email series highlighted the simplicity of the feature and walked merchants through how to implement it in their day-to-day operations.

Zettle Point of Sale - US Launch

In prep for PayPal’s US launch of its point of sale offering, Zettle, I wrote copy for a comprehensive email campaign walking merchants through the entire onboarding experience — from setup to taking their first payment.

Get Started landing page

PayPal needed a new page for merchants to explore its payment solutions. The original page was difficult to navigate, with competing value props and overwhelming copy.

For the new page, I simplified the content structure into two buckets: ‘accept payments online’ and ‘take payments in store.’ I also shortened messaging to highlight the simplicity and ease of PayPal’s solutions.