THE LESSER KNOWN QUARTERLY
CHALLENGE: The Bay Area is a complex, ever-changing, and yet beautiful place. It’s a community that’s always trying to find its identity—beyond the overpowering noise and promise of tech innovation. And it’s home to many mom & pop business owners, artists, and community leaders who deserve to have their stories told.
SOLUTION: A team of creatives (most of whom work a 9-5 in advertising) came together and helped form The Lesser Known Quarterly, a free Bay Area based newspaper-ette created to celebrate dynamic and diverse identities. Our publication stands for all underrepresented, marginalized, lesser-known communities whose multi-dimensional identities shape the places we inhabit, for the better.
MY ROLE: As a core contributor, I wrote the stories of change-makers who are defining their communities and building the pieces of what makes the Bay Area a place to call home for everyone. I had the pleasure of meeting with a San Francisco skate legend, a James Beard Award nominated chef, and the owners of a futuristic YMCA.
SF Skate Club
The year is 1985 and “Back to the Future” is the highest grossing film of the year.
For many, the film offers a sci-fi glimpse of the future with flying cars, time travel, and Nike sneakers that auto lace. But for Shawn Connolly, it’s a revelation of something that will become his life: skateboarding.
Nyum Bai
Cambodian food was unheard of in the Bay Area until Nite Yun from Stockton soul-searched through her stomach.
7th West
It’s hard to define these four Oakland business owners with just one label—and they’ve created a space for those who like it that way.