PHONONIC
CHALLENGE: Phononic is a solid-state technology company with a futuristic chip designed to reimagine cooling and heating for the world. In other words, they’re building the future of sustainability. While their technology is revolutionary, Phononic’s brand story at the time was outdated, confusing, and overly technical.
SOLUTION: Phononic needed a new brand identity to embody their innovative spirit, and a comprehensive yet simple website to convey their future-looking technology.
MY ROLE: I developed copy for Phononic’s brand guidelines setting the brand’s official voice & tone and led a complete end-to-end website rewrite to introduce the world to Phononic’s groundbreaking technology and bold identity.
AGENCY: John McNeil Studio // DESIGN: Jason Durgin // FORMAT: Web, Voice & Tone
Brand guidelines
I led copy efforts for Phononic’s brand story — from creating the new tagline
“The Element of Innovation” to establishing the official voice & tone of the brand.
Website launch
As part of Phononic’s rebrand, I did a comprehensive content audit and copy rewrite of the entire website — from the homepage to every individual product page.
LIVE SITE: phononic.com