CHALLENGE: One Medical was growing rapidly and needed a recruitment campaign to effectively reach top medical talent at residency programs across the nation.

SOLUTION: Our creative team conceptualized and developed an end-to-end recruitment experience—from social media ads to onboarding materials. The goal: position One Medical as premier choice for healthcare professionals who prioritize patient-centered, innovative care.

MY ROLE: I crafted copy for sponsored social media ads and One Medical’s official onboarding pamphlet, distributed to every new employee.

AGENCY: John McNeil Studio // DESIGN: Brandon Lee // FORMAT: Email, Print, Social

Lifecycle email series

CHALLENGE: Doctor visits are often cold, nerve-wracking, and impersonal — a legacy experience that One Medical is committed to transforming. To highlight its modernized, patient-centered approach, One Medical needed a dynamic campaign to effectively communicate the warmth, accessibility, and innovation of its patient experience.

SOLUTION: Our creative team designed a customer acquisition lifecycle email campaign to effectively target prospective patients and communicate the holistic benefits of choosing One Medical as a primary care provider.

MY ROLE: I wrote copy for the lifecycle email series highlighting why One Medical is the best primary care destination for patients.