NO ON 3

The International Brotherhood of Electrical Workers (IBEW) is a labor union that represents nearly 750,000 workers and retirees in the electrical industry. For the 2018 Nevada ballot measure ‘Question 3,’ IBEW needed a clear-cut campaign that reinforces the dangers of energy deregulation and rallies Nevadans to vote NO ON 3.

As part of IBEW’s political campaign, I wrote the script for an animated short film and accompanying billboard ads that paint a doomsday-like future.

On November 6, 2018, our campaign helped defeat Question 3, with 67.05% of Nevada voters voting NO on 3.

AGENCY: John McNeil Studio // CD: Kim Le Liboux, Doug Green // ILLUSTRATION: Ala Lee // MOTION GRAPHICS: Monica Rodriguez // FORMAT: TVC Script, OOH